Just for farmers dating
With their online dating plans thwarted, they resolved to set up their own site, launching Muddy Matches – users can’t be afraid of mud – with about 800 profiles a few months later, having bribed every single they came across to join the site.
With so few members they worried that there wouldn’t be any matches, but success stories immediately began to pour in and, within six months, there was a wedding.
Fiona Eastman, who is organising the Country Life Fair at Fulham Palace, is convinced that the Get Muddy dating app will break the ice between singles at the event.
“The capital’s rural contingent will be out in force, and by using the app you will be able to meet singles you don’t know and have a drink,” she says.
“It’s Tinder for country types,” she explains, likening it to the cult dating app that connects users and allows them (anonymously, thank goodness) to “like” or “reject” after seeing someone’s profile picture.
Lindsay tried networking the traditional country way – attending rural events such as the Sheep Dog Trials at Northleach in Gloucestershire, but she struggled to persuade her London friends to accompany her, and when she did, the group never met anyone new.
But Lindsay felt a fraud signing up as she works in a city and doesn’t come from a farming background.
When Lindsay, who lives in Beaconsfield, attends the inaugural Country Life Fair in London later this month, she’ll be able to connect with potential suitors using Muddy Matches’ new dating app, exchanging text messages before – hopefully – meeting people in person at the champagne bar.
“So we decided on an event-based app, as that’s the way people socialise in the country.” In 2006, when the Reeves sisters decided to give online dating a go – secretly, because the notion of finding love with a stranger via the internet had only recently started to lose its stigma – they failed to find a dating site aimed at young, country-minded singles.
“Rural internet dating sites were all very much Last Chance Saloon; images of two badgers disappearing off into the sunset — that kind of thing,” Lucy explains.
Lindsay, whose muddy-townie ratio is , says her ideal match is blond, blue-eyed, business-minded and really funny.
“Hopefully he’ll do sport – cricket or shooting – but most importantly he has to love animals,” she says.